Accuracy, Rigour, Insight
We regularly work with global leaders, local champions and the investment community to tackle critical questions about corporate strategy, product-specific growth strategy and international expansion.
We support our clients in assessing and futureproofing their portfolios and help with long-term investment decisions: which lines of business and geographies should you focus on and which investments will yield the best results?
Recent project example: Strategic portfolio review for a global top 10 B2B media company, prioritising industry verticals and geographies for future investment.
We assist newly appointed leaders in developing a strategy plan for their first 100 days: from reviewing recent performance and identifying opportunities and threats to getting feedback from the market and shaping the competitive strategy.
Recent project example: Post acquisition of a UK-based consumer goods company, we advised the new leadership team on their 100-day strategy plan.
We advise senior management on how to optimise their sales and marketing strategy.
Recent project example: Strategic review of sales processes and tools for a global media company; provided implementation support over a 6-months period.
We help our clients create superior new products, based on in-depth customer research, product testing, and best-practice market assessment.
Recent project example: Developed a B2B community and marketplace concept and supported the implementation for a B2B media platform in the Interior Design space.
Our projects often contain a market testing element where we discover whether a new product, feature or pricing strategy etc. is likely to be accepted by the market.
Recent project example: Developed and tested new product ideas for a European tax advisory information provider, which involved conducting face-to-face customer interviews to understand the current workflows, identify pain points and test potential new products.
Some clients struggle with under-performing portfolios or assets. We support clients with turn-around projects, creating significant value on the back of assets that might have reached a mature state of their lifecycle.
Recent project example: A legal information provider faced slowing growth rates and increasing customer opposition to their pricing structure. Building on market interviews, in-depth data analysis and a detailed competitive review, we developed a multi-phased turn-around strategy, involving a new (simplified) proposition, new target customer segments and a new approach to pricing.
We help our clients identify, assess and enter attractive new markets. Since launch, we have worked in more than 50 industry verticals and in all major developed and emerging markets.
Recent project example: Identified growth markets and developed concrete launch opportunities for a Food & Drinks B2B media business in South East Asia, Africa and South America.
We regularly size and segment markets (including complex value chains) – either as stand-alone projects or as a building block of a broader project (e.g. market entry, product development, commercial due diligence).
Recent project example: Sizing and detailed segmentation of the Travel Technology market for a product launch project. We identified needs and current technology solutions along the value chain; sized the current and potential revenue and profit pools and identified key growth opportunities.
We support our larger clients (often global companies and investors) with creating long lists of potential acquisition targets, short-listing the most attractive targets and (if required) approaching current owners.
Recent project example: Target screening in China for a European trade show organiser: Created a long list of ca. 500 relevant companies, agreed on a prioritisation framework in a workshop with our client, and shortlisted the most attractive targets, providing a detailed briefing on each.
Rigorous customer segmentation based on sales and usage data analysis and interviews of users and decision makers allows us to develop segment-specific pricing strategies, thereby optimising overall revenue potential.
Recent project example: Developed a new pricing strategy for a French digital commerce platform, with tailored proposition and pricing packages for each customer segment.
We regularly assess and optimise the pricing structure of specific products for our clients – both in terms of ‘slicing and dicing’ product bundles and in terms of pricing principles like user or usage-based pricing.
Recent project example: For a B2B Luxury Travel platform, we developed a new pricing strategy, applying usage and user-based pricing as well as segment-specific product packaging.
Beyond developing new pricing structures for our clients, we regularly help determine the optimal price levels and potential discounts.
Recent project example: For a Private Equity player investing in a B2B project database for the Construction industry, we applied the Van Westendorp methodology to test customers’ price sensitivities and optimise the price level.
While we adopt a bespoke methodology for each project, most of our strategy work relies on our well-honed strategic consulting approach.
We work with our clients and not just for them. Our collaborative approach means we can build on your existing expertise and allows you to stay fully up-to-date throughout the project
We pride ourselves in our analytical skills and rigour: we analyse all relevant data in great detail – market, sales usage data etc., resulting in hypothesis-driven, evidence-based recommendations
Strategies cannot be developed in a vacuum – we always listen to what the market tells us: interviews with industry experts and existing, lapsed and prospective clients are at the heart of all our work
Our experience and deep research ensure you can learn from the very best: you can rely on business model and KPI benchmarks from market leaders and innovators from countless industry verticals
The use of advanced software is becoming increasingly important in the everyday work of lawyers and legal professionals. In this one page special we take a look at how investment in legal technology has developed over the last years and map the market as it stands today.