Capturing new opportunities
In a world of constantly evolving media, marketing and sales channels, with rapid disruption and new emerging business models, our clients are looking for reliable and experienced strategy and research partners to help them adapt their products and monetise new opportunities more quickly.
Like many others, we believe in the process of ‘blue sky’ innovation. However, our advice is always based on hard facts and supported by our own primary research. We have helped our clients with a broad range of product launch and repositioning projects, from initial new concept development and testing all the way through to implementation support.
Renewing and adapting well-established and mature products or services to meet new market challenges, extend the product lifecycle and create additional customer value.
Recent project example: Product transformation strategy for a global Marketing Service platform, creating new segment-specific value propositions and commercial strategies.
Developing product extension strategies to target new customer segments and create new revenue streams.
Recent project example: We advised a European publisher of print and legal information on a legal tech strategy to support and extend the current product offering.
Together with our clients, we develop new propositions for products and services – often in complex B2B value chains – that connect players with new events, platforms or services.
Recent project example: We developed a new event proposition for the Robotics market, connecting players along the fragmented industry value chain.
Identifying potential customer segments and developing relevant value propositions and go-to-market strategies.
Recent project example: We identified growth opportunities in adjacent sectors for a large B2B Automotive event in Asia.
We advise our clients on entering new market sectors: usually this involves identifying potential markets and developing a concrete market entry strategy.
Recent project example: We supported the owner of a marketing platform in the Fashion industry on developing a new proposition to also cater to the upstream part of the Fashion value chain: sourcing of materials and manufacturers.
Our projects regularly focus on entering new geographies, especially emerging markets in South-East Asia, Eastern Europe and Latin America.
Recent project example: Identified growth opportunities in emerging markets for a European trade show player with a strong position in agriculture.
While users might be satisfied with the fundamental value proposition of a product, the supporting services and delivery often need to be improved or adapted to stay ahead of the market.
Recent project example: Developed and tested the next generation digital content platform and interactive forms and templates for a German professional information provider.
Given the rapid change in mobile and digital products and services, we regularly support our clients in adapting their product delivery and go-to-market strategies.
Recent project example: Developed a multi-channel strategy for product delivery for a professional information provider: print, desktop, mobile web, app, video.
Many of our traditional media clients aim to transition to or add digital products. We support our clients on this journey.
Recent project example: Identified digital platform opportunities for the organiser of a leading B2B Interior Design and Architecture event, creating additional revenue streams. We helped our client identify the key digital platform opportunities, test the proposition in the market and build a thorough business plan and concept.
We regularly advise on reengineering the revenue model, e.g. from advertising and subscription to transactional revenue models.
Recent project example: Futureproofing revenues for a large, international organiser of trade shows, by adding significant value for visitors and creating new products and services for sponsorship and digital advertising.
Pricing strategy work is fundamentally linked to our Innovation practice: we advise on pricing structure, segment-specific product packaging and price levels.
Recent project example: Pricing strategy for a provider of high-quality tax information, serving the accounting, tax advisory and public sector segments. Analysed sales and usage data in great depth and conducted a large round of market interviews, and developed a new pricing model targeted at different customer groups based on their specific needs and actual usage.
We support our clients in designing the right organisational structure to embrace innovation and enable management to quickly adapt to new market opportunities.
Recent project example: Developed a long-term digital strategy for a major B2B online company, including new organisational set-up for the digital product development department.
We have worked on numerous innovation projects, designing and refining product propositions and portfolios and identifying growth opportunities for our clients. Our approach guarantees overcoming common pitfalls in the innovation process.
Understanding the real needs and pain points of your customers is critical: our projects typically involve a large number of in-depth interviews and focus groups
Too often do innovation projects become side-lined: we know about the importance of speed in product development and always aim for high-quality results with a quick turn-around
We develop a bespoke innovation strategy to achieve the desired commercial outcome, tailored to your needs and those of your customers
Whether developing innovation around new technology or amending a challenged business model, we always provide actionable and differentiated advice
Fan-based events like Comic-Cons, Gaming events and several brand-focused events have changed the rules of the games in Consumer events. Our report explores what organisers of B2B trade shows and conferences can learn from these often fast growing events.