We regularly work with global leaders and regional innovators in the event space. From large, global trade show and conference organisers to owners of individual assets – we share your passion for creating exciting content, marketplaces and networking opportunities to bring B2B or consumer communities together.

Our event consulting practice has given us exposure to many fascinating types of events – from large machinery trade shows, focused professional matchmaking events, content-led conferences and confexes to fan-based events like ComicCons and Gaming shows. We have also worked in a broad array of sectors, including Real Estate, Retail, Oil & Gas, Industrial Machinery, Art, Fashion, Travel and Sports.

Example projects:

• Sector-specific growth strategies for a global trade show organiser
• Turn-around strategy for a B2B packaging and printing event portfolio
• Commercial Due Diligence on a European ComicCon event
• Commercial Due Diligence on a German B2B ad B2C conference organiser
• Launch and pricing strategy for a Tech event

Together with our sister company, Ocean Strategy, we have worked with many of the leading publishing groups in the UK, Europe and the US. Besides our frequent involvement in key industry deals, we regularly advise investors and owners of consumer, B2B and professional media assets on strategy and innovation.

We are therefore highly regarded for our strategy advice on B2B and professional media as well as consumer media.

Example projects:

• Go-to-market strategy: segment-specific product packaging and pricing
• Pricing strategy for a B2B publisher with specific focus on online migration
• New product development: workflow solutions for a legal information publisher
• Commercial Due Diligence on a UK magazine publisher (Women’s) 
• Commercial Vendor Due Diligence on a UK and US magazine publisher (Current Affairs)

We support owners of digital platforms aiming to optimise their offering via strategy, M&A and innovation work and traditional media clients looking to move into the digital platform space. We typically work with digital players across 5 key types:

Content platforms: Publishers of news, data and information
Communities: Digital networks, both for consumers and B2B, increasingly catering to specific communities
Directories: Lead generation platforms featuring listings of products or suppliers
E-Commerce & Trading: Platforms directly enabling B2B purchases and transactions
Tendering: Platforms that facilitate an efficient tender process between buyers and suppliers

Example projects:

• Commercial Due Diligence on a European B2B Industrial lead generation business
• Commercial Due Diligence on an international B2B IT Community platform
• Concept development and launch strategy for a digital Interior Design marketplace
• Concept development and launch strategy for a digital community and marketplace for TV Production
• Growth strategy for a US-based digital platform targeted at the Medical market